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We’re months past the winter holidays and sellers have a great chance to think about what we’ve learned, now that the dust has settled. Each holiday shopping season is an intense, focused study in what motivates customers to buy and brings many opportunities for improvement. Looking back, it would be too easy to think that […]


Falcons rookie Calvin Ridley Jersey has veteran presence about him

Although the Falcons have yet to even begin training camp, rookie wide receiver Calvin Ridley has already gained the attention and respect of some of his new teammates.
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On the field, Ridley’s speed and precise route-running were apparent in OTAs and minicamp. Off the field, his humility and desire to learn from those around him have stuck with Falcons players. Speaking with ESPN’s Vaughn McClure, a number of Falcons players praised the team’s first-round draft pick.

There was plenty of hype around McKinley entering his first year as a pro, writes PFF’s Ross Miles. Some impressive college stats (29 TFL with 17 sacks and five forced fumbles in two years at UCLA) were followed by a strong showing at the NFL combine before the Falcons traded up on draft day and selected him 26th overall. Unfortunately for McKinley he needed shoulder surgery in the offseason before his debut campaign, although it didn’t cost him any significant time as he saw snaps in all of Atlanta’s games last year. That’s not to say McKinley wasn’t on a limited snap count and used in rotation, because he only played two games in which he saw the field for more than 50 percent of snaps, and only played 464 snaps (39.3 percent) all year including the playoffs.

McKay discussed five additional benefits that accompanied Mercedes-Benz Stadium’s fan first pricing which included at top 3 ranking in overall game-day experience, a No. 2 NFL ranking in providing family-friendly entertainment, the Falcons ranking first in NFL security screening and second in arrival experience, an increase in merchandise spending by 90 percent and an increase in intent to return for future games.

In sum, during an era where it is Tre’Davious White Jersey becoming of tantamount Travis Benjamin Jersey importance to create overall in-venue experiences for fans, Atlanta’s Fan First Pricing strategy accomplished numerous goals, writes Rishe. Not only did it boost F & B sales, but it improved merchandise sales, it improved ingress into the stadium, and enhanced the overall game-day experience to levels never before experienced in Atlanta.